Unilever.com
Imagine, create and deploy.
What's the project?
A year-long, multi-disciplinary project to re-imagine, re-design and re-build Unilever's global website, including its international network of 81 country sites in 31 languages. (Around 12,000 pages which receive over 35 million visitors a year.)
Unilever's aim for their new site was for it to tell their story, become a catalyst for action, demonstrate their purpose in action - making sustainable living commonplace - build trust and shape their reputation.
In collaboration with Unilever IT, we delivered www.unilever.com
- First large-scale digital implementation of Unilever's new brand look and feel
- 50% bounce rate improvement from previous site
- Built on new, headless content management platform
- 70% faster to publish content
- Site content and architecture aligned to Unilever's new structure and strategic direction
- 30% increase in time spent on site
- Described as “An excellent source of best practice inspiration for any company looking for ways to improve.” By Bowen Craggs
- 100% Google Lighthouse Accessibility Score
- Continuously evolving with content from all areas of Unilever
“An excellent source of best practice inspiration for any company looking for ways to improve.”
Why Uncle Pablo?
As preferred suppliers in a longstanding relationship with Unilever, we had already developed digital guidelines for Unilever's new brand look and feel - we were the first to apply them to the web, creating Take Action which was designed to encourage and enable users to change the world for the better.
We work with many of Unilever's departments around the world which means we are well-placed to connect stakeholders and requirements for a project as all-encompassing as this. Our model means we flex to respond to evolving needs and apply the relevant expertise at precisely the right time whilst retaining an experienced strategic core delivery team throughout the project.
What did we do?
Benchmarking, trends analysis, business, technical and content requirements workshops with global stakeholders, design-thinking experimental workshops, content mapping to new strategic direction and audiences.
and…
Proof of concept for headless content management approach, incorporation of new brand identity, accessibility standards-setting and implementation, re-invention of site architecture, consolidation of content into three-level hierarchy, application of latest thinking to content presentation.
and…
Interactive prototypes to engage and involve stakeholders, front-end build of pages and interactions, integration into back end, content and copy design, injection of new brand character, attitude and tone into user experience.
and…
Supported Unilever IT with infrastructure and platform change, built library of best-practice modules for ongoing page creation, developed a playbook for Unilever to expand the site themselves.
Oh,and this is nice:in a humbling nod to our long-standing relationship and the wide-ranging areas of creative and innovative responsibility and the direct access to our experts that we provided, Unilever named the whole programme after Uncle Pablo: they called it Project Picasso!
Check out the site: unilever.com
There's more…
But we can't show everyone everything.