Who is Principia?

What did our clients want?

Principia wanted to better reflect its services and capabilities, communicate expertise and credibility and provide understanding of what its consultants do and why it matters. This meant a new website, digital brand guidelines and help in developing the expression of their proposition.

And so what did we do?

The company had recently developed a new look and feel which we took digital. The ingredients of the new brand expression were remixed into a bold, confident and striking presentation for the website, one that doesn't look like a consultant's brochure, one that's distinctive and uses its elements to frame clear and meaningful messaging.

Expressive typography and brand shapes dress a new architecture for the site, one designed to deepen users' understanding as they spend time with the brand.

Re-usable components and custom content types allow Principia to self-serve, creating and posting their own content as and when they want to.

We also helped our clients refine the way they talked about themselves and what they do. Theirs is a blossoming specialism and requires a degree of educational content alongside the sales messaging in order to clearly position the offering.

We developed an approach to content that roots their expertise in character and people whilst providing clear benefit-led explanations of their services.